Admittedly I have been living under a rock, and I was tending to ignore all the Twitter buzz. As a result I have been missing out on a remarkable phenomena. Recently however, that all changed after signing up for my free Twitter account and getting soaking wet in Social Media Marketing from a Small Business perspective with Twitter.
Although I was a little late to the party, it hasn’t taken me long to get up to speed with what the “TwitterSphere” has to offer and there is little doubt you can too. What is the “TwitterSphere” you might ask?
The key elements of Twitter in regards to Social Media and marketing are described in the best definition I have seen to date, (there most definitely are others): “the main goal of social media is to create meaningful interaction with your consumers.“— Olivia Pulsinelli
A consumer would be anything of course, from a teenager hanging out with friends to entertainers and their fans, politicians and their constituents, techies, interest groups, advertisers, marketers, non-profits and businesses both small and large, etc. From a marketing point of view for Social Media, John Jantsch writes, “Rather than ask yourself if you should or should not use Facebook or Twitter, the question should be — How can Facebook and Twitter help me achieve my marketing objectives?”
While you can use the Web interface that Twitter provides in your browser, the best experience seems to come from a dedicated Twitter client such as TweetDeck. It is free, multi-platform and chock full of useful features allowing you to take full advantage of Twitter.
I’ll refer you to the Twitter help pages to see how to setup your account and learn about posting “tweets” or updates, setting up your profile page with your public information such as a Bio and Web address and setting a theme for your profile page.
Once the account is setup the rest of the activity can be accomplished within TweetDeck, or whichever other client you prefer. Mashable has a Twitter Guide Book that explains everything from setting up your account to the basics and terminology of using Twitter.
Small Business Marketing
There is a wealth of information available to help a small business marketer get up and running, not the least being the “TwitterSphere” itself. Identify your target audience, gather followers, provide helpful information and use Social Media via Twitter as a marketing tool to further your objectives, especially from a Small Business point of view.
I’ll leave you with:
Report: Did Twitter Get a Wake Up Call
“a list of the fastest-growing private companies in the US, is outpacing the larger, more traditional companies in the Fortune 500 in many social media activities.
Could that be the biggest impact of social media on retailing in the long term? As small businesses wake up to social media like Twitter they will be able to reach their customers– directly and in a timely fashion–with relevant information. The impact could be huge.”
From a small business marketing perspective, are you using Twitter to drive traffic from qualified consumers to your website or blog?